Current Marketing and Production Studies

Chapter 1 A Research on the Relatıonship Between Celebrity
Endorsement and the Social Media
Marketing Perception of Consumers
Chapter 2 Comprehensive Literature Review for
Closed Loop Supply Chain Studies
Chapter 3 A Novel Machine Learning Method for
Pattern Recognition and Classification
Chapter 4 Automobile Brand Preference in Turkey
Depending on Countries of Origin and Segments
Chapter 5 Opinion Leaders of Digital Era and
Their Effects on Consumer Behavior
Chapter 6 The Status of Turkish Air Companies in Global
Competition and Other Airlines in Air
Trade World: Analyses of the Rivalry
Chapter 7 Evaluation of Health Service Quality With
Servqual Scale: An Application in Turkey